With the launch of AVOD services from Disney+ and Netflix right around the corner, on the growing popularity of AVOD and FAST. Based on proprietary survey data, the session will share key findings on how consumers feel about these services, including what they watch, how frequently, and why.
AVOD services have become increasingly popular as an alternative to subscription-based streaming services, where users pay a monthly fee for access to content without ads. AVOD platforms offer a wider range of content at no cost to viewers, making them an attractive option for those who don’t want to commit to a subscription but are willing to tolerate ads.
FAST platforms typically curate content from various sources, including TV networks, movies, and original programming, and make it available to users for free. These services are usually accessible through smart TVs, streaming devices, and various online platforms.
The key difference between AVOD and FAST lies in the types of content they offer. AVOD services are often associated with on-demand libraries, while FAST platforms lean more towards live TV channels and linear programming, resembling traditional television.